Emily Dainty
Over the last four years of being part of this design course, I’ve not only grown as a designer, but I’ve also found a much stronger sense of who I am, how I think and the kind of work I want to create. Hi, my name is Emily and I’m a proud northerner with a big fan of ideas!
A huge part of my journey was completing a full placement year working in Manchester, surrounded by exceptionally talented and experienced creatives in industry who pushed me to grow every day. Being thrown in at the deep end and trusted to lead multiple live briefs, including branding a restaurant and a charity, taught me how to build in-depth brand strategies and create conceptually driven work with real purpose. Being autistic gives me a different creative lens, helping me find sharper insights, stronger concepts and a design perspective that sets me apart.
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D&Ad Brief
Create a bold, imaginative brand activation that celebrates Tex’s 45th anniversary and its refreshed identity.
Solution:
TEX brings emotion into the purchase moment by showing less, so you can feel more. By replacing product imagery with emotional storytelling, TEX celebrates 45 years of connections between people and the items they live with. Tex are doing this by removing the visual and physical ability to engage with the products so customers are forced to explore their emotional attachments and feelings towards them instead.
Tex- Showing less so you can feel more
Ambitious About Autism
