Hi, I’m Umai. I’m excited to share the work I’ve created over the past four years at Preston, where I’ve grown my passion for thoughtful, idea-driven design. I love creating work that is both visually engaging and effective in communicating a message. Outside of design, I spend my time baking and capturing moments in nature through photography.
Umai Shah
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D&Ad Brief
Redefine masculinity for men in 2026. Create an integrated campaign that launches Kahf across the globe, challenges fragmented masculinity head-on, and represents their model of masculinity, which is inspired by the Prophetic Model. for men in 2026
Background:
We created Kahf’s ‘Find Your Balance’ campaign, targeting progressive Gen Z men. The idea was to offer a third path in a world that pulls men towards two extremes. The campaign grounds itself in natural elements reflecting the brands commitment to sustainability and proving nature holds the balance
Kahf- Staying Centred
Harmony Music Club
