Hi, I'm Joey. After 3 years in Preston and a year of placements in London and Manchester, I’m excited to share my projects with you.
I have a lot of love for design, especially branding and packaging. I spend most of my time in the studio making sure my work is the best it can be, and I am very excited to apply what I've learnt in the real world once I've graduated.
Joey Cheetham
D&Ad Brief
Create a bold, imaginative brand activation that celebrates Tex’s 45th anniversary and its refreshed identity.
Background:
Clothes don't just dress us-they carry our stories. To celebrate Tex's 45th anniversary and our belief that "You make them yours," Tex launches Tex-Tales, a competition inviting customers to turn clothing memories into original designs. Participants submit garments inspired by meaningful moments in their lives, transforming personal stories into fashion. The winning designs are produced as part of a special anniversary collection.
To keep creators at the heart of the campaign, each garment label features the designer's signature, while tags share the story behind the piece. Their designs also appear across design.
Tex Tales
Self-Initiated Project- Raw Truth
